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What is BAT ?

The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.

The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims of fraud.

BAT cuts out the middlemen from the advertising process. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT.

What is the Brave Browser ?

The Brave browser is an open-source web browser created by the BAT team. With a focus on privacy and speed, the browser blocks intrusive ads and trackers automatically. Even the leading ad blockers on traditional browsers let some advertisements and trackers monitor your behavior. Brave blocks them all.

Brave also upgrades every site that it can to use the HTTPS protocol, adding an extra layer of security when you browse. Although the browser constantly measures your attention, this information is completely anonymous, and your private information never leaves your device.

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